Business model

At Senior Cover Pro, our business model is rooted in a singular mission: to deliver accessible, high-quality insurance solutions tailored for seniors in Singapore. We operate not just as a policy provider, but as a lifelong partner in financial and emotional well-being. Our model is built to serve, to support, and to sustain — balancing profitability with deep social responsibility.

1. Client-Centric Value Proposition

Our primary focus is on seniors aged 55 and above who seek dependable and understandable insurance options. We cater to individuals who often feel neglected by mainstream insurance firms, offering personalized policies and dedicated advisory services that are clear, compassionate, and relevant to their life stage.

We solve a real problem in the market: lack of clarity, poor accessibility, and age-based exclusion. By positioning ourselves as specialists in this niche, we unlock a high-impact opportunity to build long-term trust and recurring value.

2. Hybrid Distribution Channel

Our model combines digital reach with human connection. We use a hybrid sales and support system:

  • Digital onboarding through our website, where visitors can explore services, request consultations, and even receive pre-qualification insights.

  • Phone-based and in-person advisory, especially for customers who prefer a guided, non-digital experience.

This combination reduces operational costs while increasing trust and conversion, especially within a senior demographic that still values personal interaction.

3. Subscription-Based Revenue Stream

We generate predictable monthly revenue through tiered insurance packages starting from SGD 29/month. This subscription model ensures:

  • Affordability for clients (flat monthly fees based on policy tier)

  • Sustainability for the business (steady income stream that supports growth and innovation)

  • Retention and renewal incentives that reward long-term clients with discounts, benefits, or policy upgrades

In addition to recurring revenue, we may receive small referral commissions from medical partners and third-party service providers—always transparently disclosed and aligned with our clients’ best interests.

4. Lean Operational Model

Our operational structure is intentionally lean, relying on:

  • Licensed independent advisors working under commission-based contracts

  • Automated customer support tools for FAQs, claims tracking, and document uploads

  • Cloud-based CRM and analytics to monitor engagement, satisfaction, and retention metrics

This enables us to scale efficiently while delivering a highly personalized experience.

5. Compliance & Risk Management

We operate within Singapore’s rigorous regulatory frameworks for insurance providers. Our compliance strategy includes:

  • Regular internal audits

  • Transparent disclosures to clients

  • Partnership only with MAS-approved insurers

  • Privacy-first approach to data protection

These safeguards ensure long-term sustainability, client safety, and brand reputation.

6. Social Impact and Community Engagement

Part of our revenue is reinvested into community education programs, such as free seminars on financial literacy, aging and health management, and fraud prevention. These initiatives not only uplift the community but also build brand loyalty and position Senior Cover Pro as a trusted figure in senior advocacy.

7. Scalability and Future Growth

We are built to scale—with future plans to:

  • Launch mobile app access for policyholders

  • Expand to new Southeast Asian markets with similar demographic trends

  • Introduce family bundle packages and legacy planning services

Our vision is to become Southeast Asia’s most trusted insurance partner for the senior population—starting right here in Singapore.

Senior Cover Pro is not just an insurance provider. We are a mission-led business redefining what it means to grow older with confidence. Our business model reflects that commitment—in every policy, every conversation, and every community we serve.